"CBS Outdoor launches Do-It-Yourself Customization Program for Customers | DIYRock.Com - Enjoying Your DIY Life Here!"

CBS Outdoor today announced the introduction of wannaBILLBOARD.com, a new Web-based service that allows local advertisers their own outdoor Ad Creative from a catalog of customizable, ad-agency quality designs. The Web-based program offers its customers more than 50 local groups to start, so that advertisers select industry templates tested to the design process. Completely customizable, customers can then be in their company, address and contact details, as well as a text code to action in just a few minutes.The new program is just the latest offering by CBS Outdoor looking to the lack of creativity as a barrier to entry that prevents many smaller advertisers from taking advantage of the out-of-home media. No matter what the economic situation is that companies have to advertise, and wannaBILLBOARD.com, allows them to both large and small, to access the kind of professional ad agency-quality designs, they could not before them.The process begins with selection of the draft Customer CBS Outdoor Library of Creative, including many types of companies and different style design. The site allows advertisers to the advertising space, including uploading their own logos in certain areas of the creative. You can also choose which type of media they choose from a range of different options, including billboards, bus ads, kiosks, bus stops, etc.After the design process is complete, customers can search and select their preferred locations, with a map element on the page that allows users to zoom on certain areas to see the billboard in its natural environment. Finally, the client request wannaBILLBOARD.com special place for the signs of CBS Outdoor's large portfolio of outdoor media, one of the largest collections in North America."wannaBILLBOARD.com gives local advertisers entree into a medium they might not have considered before," explained Jodi Senese, Executive Vice President, Marketing, CBS Outdoor. "We are offering a portfolio of the very best designs by CBS Outdoor artists, and it's a collection that will consistently expand in choices and categories. This is a great way for local advertisers to begin the out-of-home media experience, with a hands-on-element few other advertising media can offer."There are plans to grow wannaBILLBOARD.com outside of the current phase of advanced features and greater customization for customers. CBS Outdoor, the promotion of the city through its radio and nationwide network of billboards and transit ads.CBS Outdoor is one of the largest out-of-home media company in North America, and has a large presence throughout the world. With the traditional outdoor and transit properties, the division gives advertisers the breadth of coverage over wide areas and depth of coverage, the media in several major markets.CBS Corporation (NYSE: CBS.A and CBS) is a media company with components, to the beginnings of the broadcast industry, as well as newer businesses that at the top of the media industry. The company, through its many and varied activities, combines broad reach with well-positioned local businesses, all of which with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video / DVD (CBS Home Entertainment). For more information, log on to www.cbscorporation.com..