Tween Girls Bullish on Fashion Fantasy Game: Online Fashion Game Gains New Entrepreneurs

NEW YORK, Feb. 25 /PRNewswire/ -- The Fashion Fantasy Game, a unique fashion game and virtual world for teens and tweens has attracted over 9,000 unique visits and more than 2,500 players in the first month of its launch. The site is an online "internship" that lets budding entrepreneurs learn about business while they role play as either fashion designers or store owners - it''s playtime with a bottom line. "I created this new teen fashion game to help young girls get insights into business, inspire them and broaden their horizons," explains CEO Nancy Ganz.

Going beyond the paper doll format of other online fashion games, www.fashionfantasygame.com leverages the world of fashion to explain complex business concepts, carefully blending professional jargon with teen-speak. Designers and store owners compete for rankings, ratings and virtual currency while exploring the effectiveness of marketing, advertising and promotion. There are multiple levels and players upgrade to paid memberships to enter contests with real prizes. Fabric selections, manufacturing locations, real estate choices, trademark options, exclusivity arrangements, and learning to network within your industry are all thoughtful decisions that are carefully explained.

The game and its sister site R. Lilly Tuckerwear were created by noted female entrepreneur Nancy Ganz who understands the business of fashion. As the undisputed inventor of Shapewear, Ganz''s Body Slimmers by Nancy Ganz unique intimate apparel line was successful because she was able to excite a conservative industry with a revolutionary new product. Ganz likens the game to an online playground for teens and tweens that inspires and exposes them to career possibilities for the future.

The developers hope the game will also promote confidence in tween and teen girls being at an age where they are more susceptible to self-doubt and accepting a less dominant role in academics, sports and social situations. The role models of the R. Lilly Tuckerwear Board Members, the assertiveness skills developed through game-play, and the support of other players is intended to help girls'' self-esteem. According to CMO and partner Nancy Jackson Hodin, "having heard from girls in the UK, Australia, France and Italy, we can see the game is having an impact with a global audience."

About R. Lilly Tuckerwear and The Fashion Fantasy Game

R. Lilly Tuckerwear.com and The Fashion Fantasy Game.com are safe and secure websites geared to girls 8-16, focused on peer-to-peer communications, confidence-building and learning. R. Lilly Tuckerwear.com is the e-commerce site for a unique line of girls shape wear designed by Nancy Ganz that specifically addresses the body image challenges of young girls during these transitional years. The Fashion Fantasy Game.com is a virtual world and social network that teaches girls about business while providing entertainment through fashion games.

Source: R. Lilly Tuckerwear Inc.